BBC, Icecream, Bapestas and everything else that defined that multicoloured, all-over-print, backpack rap, early 2000's era of hip-hop fashion. That's what we see in this version of the New Balance 550.

Gleaming patent leather uppers are finished in a rainbow palette that is quick to jog the memories of those in-the-know. If you don't get it, then this might just seem like an unnecessarily loud combination of colours. If you do, then it's a feeling of nostalgia that only comes with age and retrospect.